You’ve certainly heard of the term “SEO” used a lot all over the web – and you likely already know that it stands for “Search Engine Optimization” and that it’s all about optimizing your content and website both on and off page to ensure that your pages rank in the search engines – but what does it do specifically? Let’s take a look at this topic below and answer the most common questions.
What SEO Does to Your Website
Let’s take a look at what on-page and off-page SEO does to your website.
On-page SEO – solid word count, proper keyword utilization and density, proper subheadings, present and enticing metadata, optimized images, fast loading times, optimized menus and correct internal linking, etc… – will ensure that your website is as best as it can be when it comes to offering both users and search engines all the information they need in a quick, easy and effective way. It’s the starting point for everything else – the basis for a successful website.
Off-page SEO is all things off-site as the name implies. Social media presence, social posts and shares, among other things and of course the most important of all – backlinks (links on other domains that link back to your website’s pages). Off-page SEO if properly done will rocket your website’s rankings and traffic, although it must be as natural and white-hat as possible or you might run into trouble with Google and other search engines for “unnatural” links and even get a penalty.
Off-page SEO can consist of many strategies – guest posts (reaching out to other website owners and publishing an article on their website with a link back to yours), link edits (inserting a link on another website’s already existing article), PBN links (private blog network links – they’re riskier and of lower quality most of the time, but more affordable), among others. Any of these will give you a boost in rankings, especially if the linking domains are powerful, and the links can be both do-follow (they pass link juice to your website) or no-follow (they do not pass link juice). They’re often paid and you need to know a few essential things – like anchor text densities and link velocity – in order to get it right.
In short, this is what SEO does:
- Heavily improve your website’s pages’ ranking
- Consequently, bring a whole lot more traffic to your website
- Develop your internet presence and impact
- If your website is monetized, it will also heavily increase your revenue
As you can see, SEO is extremely important for any website – hence its incredible popularity both as a term and as a service. As long as you read and learn about its essential notions, you’ll be able to properly launch an SEO campaign and achieve fantastic results – thanks as always for reading and have a great day!